Ashish Upadhyay
Senior Content Marketing Manager
About the author
Ashish is a Senior Content Marketing Manager at Clueso with 7+ years of experience across content, product, brand marketing. Now his mission is to help product and customer education teams realize the value of video-based learning. Outside of work, Ashish sketches, sings, plays the guitar, cooks, and does all things LLMs can't yet.
Articles by Ashish Upadhyay
57 articles
Why maintaining product videos now costs more than making them
AI made product videos cheap to make. Keeping them accurate is now the expensive part. What our data shows, and how agents rebuild videos from the product.
How to create a job aid that stays accurate when the UI changes
Build job aids that survive software updates: one recording per workflow, steps tied to on-screen labels, generated screenshots, and release-tied reviews.
How to move customer training from live sessions to on-demand video
Which customer training sessions to keep live, how to turn the rest into short on-demand videos, and how to measure whether the switch worked.
Animated explainer videos are usually the wrong format for software
For software, animation is a layer, not a genre. Record the real product, and animate only the four things a screen recording genuinely can't show.
How to keep up with a fast moving product with a small CE team
Today we dissect how a customer education team of one to three can keep videos and help articles current when the product ships weekly
How to turn FAQs into videos and deflect support tickets
Repeat tickets are a comprehension problem, not a content gap. Here's how to turn FAQs into short videos that deflect tickets — without a stale-video graveyard.
What we realized about B2B video production after analyzing 45,000 videos
We analyzed 45,000 new videos. AI-agent-built videos went from zero to 19% in five months, and they get exported 2.5× as often as screen recordings.
How to build an enterprise video production workflow for training at scale
How enterprise L&D teams produce and maintain hundreds of training videos: volume, brand, LMS tracking, updates, review, privacy, and security review.
6 Best video editing MCP servers for video production in 2026
We compared 6 video editing MCP servers, from Remotion and HyperFrames to Shotstack and Clueso, by what your AI agent can change after the first render.
How Customer Success Managers Can Build Training Videos Without a Production Team
A practical guide for CSMs to build training videos without a video team: what to make first, a five-stage workflow, keeping videos current, and ROI.
What Makes a Software Demo Video Actually Work
Most software demo videos fail on story order, not budget. How to build a demo around the viewer's problem, pick the right length, and measure it.
How to use Claude or ChatGPT to create a product video
How to Update Part of a Training Video Without Re-Recording
Update one part of a training video without re-recording it: cut the stale section, record only the replacement, re-match the narration, and fix the joins.
How to make tutorial videos without a mic or camera (an L&D workflow)
Why L&D teams go mic-free, the two camera-free workflows, and the four things that break: sync drift, pronunciation, pacing, and captions.
Best Customer Education Video Makers for SaaS Teams in 2026
Check out the best customer education video makers for SaaS teams in 2026
Introducing SCORM exports in Clueso
Export any Clueso video or guide as a SCORM 1.2, SCORM 2004, or xAPI course, with quizzes and hotspots, and update live courses without re-uploading.
Why Software Product Videos Take So Long, and How to Fix the Bottleneck
Software product videos stall because the pipeline is built to make videos, not change them. This guide helps you understand where the hours go, and how to fix the update bottleneck.
How to Compare Screen Recording Software for SaaS Teams Without Video Producers
A tool that records a screen once and outputs both a finished tutorial video and a written step-by-step guide exists, and for SaaS teams without a video producer on staff, that pairing is the single most important thing to check before buying anything. The rest of this piece lays out why that pairing matters, which categories of tools deliver it, and how to pick one without a production team to lean on.
How to make tutorial videos people actually finish
How to make tutorial videos step by step: pick one task, record first, script from the recording, and keep every video current as your product changes.
What a Video MCP Server Actually Does (And What to Check Before You Connect One)
Two video tools can both ship an MCP server and hand your AI agent completely different amounts of control. What separates them is whether the server exposes generation or the edit, and the published tool list tells you which before you connect anything.
Best SaaS demo video makers in 2026: 12 tools compared
Compare the best SaaS demo video makers in 2026, from AI demo video generators and editors to interactive demos and avatar tools, with verified pricing and G2 ratings.
How to find and replace old brand assets after a rebrand
Find and replace outdated logos, videos, templates, and files after a rebrand with a practical asset audit, prioritization, and QA process.
Best AI Video Translation Tools in 2026
A practical comparison of nine AI video translation tools for customer education and product marketing teams, covering subtitle translation versus full dubbing, language coverage, and pricing so you can localize demos, tutorials, and onboarding content for global audiences.
How to turn a help article into a short walkthrough video
Your written help articles already contain the outcome, the step order, and the steps you cut. Here's a repeatable way to turn one into a short walkthrough video, publish both together, and keep the video in sync when the product moves.
Best Screen Recording Software for Mac in 2026
Compare the best screen recorders for Mac in 2026, including QuickTime, Screen Studio, CleanShot X, and Clueso for polished training videos.
How to use AI to create and update SOPs
How to use AI to draft an SOP from a screen recording — and, more importantly, how to keep it current once the process it documents starts changing.
How to automatically update help center articles
Only 14% of support issues fully resolve in self-service. What you can actually automate when your help center goes stale, and what still needs a human.
How to turn product recordings into customer training videos
Customer training videos stall because production and maintenance don't scale. A workflow for turning product recordings into a library that stays current.
Best AI Video Tools for Compliance Training in 2026
Clueso, HeyGen, Synthesia, and Colossyan compared for compliance training video — production model, pricing, and where each one stops. Plus how SCORM pairing with your LMS actually works.
Best Video Creation Tools with Custom Branded Templates in 2026
Best tools in 2026 for product, education, and training videos that need custom branding.
Scaling Branded Training Video Production Across Teams Without a Design Bottleneck
Here's how you can scale training video production without compromising on quality
How to record product demos without exposing customer data
Learn how to demo your product without exposing customer data. Use dummy data or blur sensitive information in your product demos
Video skills for your AI agents
Introducing video skills for product teams, customer education, and L&D teams who need to create and edit videos for internal training, customer education, and product launches.
How to keep your training video library up to date with your product
How to audit and refresh your training video library after product changes, UI updates, or rebrands, without rebuilding from scratch.
Here's how your business should be hosting videos
Views tell you almost nothing. A guide to video hosting for business: where to host product and training video, and which engagement metrics actually matter.
Customer service training videos: why they work and how to build your own
Why customer service training videos work, the five types every support team needs, and free examples worth showing your reps before you build your own.
How to turn release notes into product launch videos
Your release notes are already the script. Here's how to turn it into a 60-second product launch video for social, email, and in-app without a video team.
Should we use AI voiceover in customer-facing videos?
When does an AI voiceover belong in front of a customer? And when does a human voice earns its cost? And how to make generated narration sound natural in any language.
How to translate training videos into multiple languages without re-recording them
How to translate a video without re-recording it: reuse one source recording, build a translation glossary, and turn each new language into a review pass.
How to scale product demo video production without a video team
Learn how you can create product demo videos without a dedicated video team at your disposal.
Employee onboarding videos for frontline teams (with examples)
Frontline turnover means onboarding never stops. How do you then build employee onboarding videos that survive constant churn and stay current as people and products change?
A Complete Guide to Video Documentation
What video documentation is, when it beats written docs, and how to create it from a screen recording — without a video team.
What is a knowledge base?
A knowledge base is a self-service library that answers repeat questions. Learn what it is, the types, and how to build one people actually use.
How to build a video knowledge base that doesn’t go stale
Understand how you can build a video knowledge base for your product or processes and keep it updated.
Rethinking Customer Education for B2Bs in 2026
A detailed guide on what customer education is, why it drives retention and adoption, and how to build a video-first program — with benefits, metrics, examples, and tools.
Best AI video software for product and customer-facing teams in 2026
A tried and tested list of the best AI video software for product and customer facing teams.
A no-nonsense guide to microlearning for employees
If training doesn’t help in the moment, it doesn’t work. Microlearning turns training from a chore into something employees actually use, fast, focused, and built for real work.
How to create job aids and training for a new software rollout before go-live
Build role-based job aids and short training videos before go-live: what to record in UAT, how to keep real data out, and how to update it after launch.
How to create a step-by-step guide from one recording
Record the task once, then write the guide from it. How to scope a step-by-step guide, write each step, place screenshots, and add a video.
How to Make Tasteful Screen-Recorded Videos
A practical guide to tasteful screen recordings: how to frame a capture with backgrounds, padding, and shadows, save it as a reusable template, and keep pacing tight.
AI-powered manuals: what AI can (and can't) write for you
An AI-powered manual gets you a fast first draft, not a finished one. Here's what AI writes well, where it fails, and how to turn a screen recording into a guide people actually use.
The Non-Linear Customer Journey and How to Map It
Buyers don't move through tidy funnel stages anymore. Here's how to map the non-linear customer journey around the five moments that drive a decision
How to create a killer product walkthrough video
A video walkthrough shows someone how to complete a task, step by step. Here's how to plan, record, and ship one that viewers actually finish.
Are Your Employee Training Videos Gathering Digital Dust?
Learn why employee training videos flop. Discover straightforward fixes with examples to create videos your employees actually want to watch.
SaaS customer onboarding: the complete guide (with checklist)
The complete guide to SaaS customer onboarding — the process stage by stage, a copy-ready checklist, the metrics that matter, and how video shortens time to value.
Video localization: what it is and how to do it at scale
Video localization adapts a video's voiceover, subtitles, and on-screen text for another market. Here's the full process, and where AI actually helps.
How to Announce SaaS Product Updates Effectively
Learn how to share product announcements that ensure your updates are seen and understood.