About the author
Neel is the co-founder at Clueso and handles all things GTM, from marketing to sales to customer success. A Y Combinator W23 alum and IIT Madras graduate, Neel embraced entrepreneurship as an early-career choice. Drawing on his experience building Clueso, he shares advice on building products people want and nurturing strong customer relationships.
Articles by Neel Balar
30 articles
How to Build a Business Case for Video Creation Software: a CFO-Friendly Template
Most teams know video works. The real challenge is proving it's worth the budget and building a business case finance will actually approve.
What enterprise buyers ask about AI video tools in security review and procurement
From branding and localization to GDPR and AI governance, enterprise buyers evaluate far more than video quality. Learn the questions that shape buying decisions behind the scenes.
Replacing PowerPoint SOPs with Interactive Video: A Migration Plan
Static SOPs are hard to learn, harder to maintain, and easy to ignore. Discover a smarter way to document processes with video-first knowledge sharing.
Release-Note Videos vs. Written Changelogs: A Head-to-Head Comparison
Most product updates fail for a surprisingly simple reason - users never discover, understand, or adopt them. Learn how to turn releases into engagement opportunities.
Brainstorm x Clueso
We're partnering with BrainStorm to bring professional video creation to more customer education teams.
How to Reduce Employee Time-to-Competency with Video Training
Most training looks complete but employees still aren’t ready. Learn how video-based training cuts time to competency and speeds up ramp time.
How to Create e-Learning Courses Without an LMS Budget
You don’t need an LMS to create powerful eLearning courses. Learn how to build, deliver, and scale training using simple tools and faster workflows.
From Screen Recording to Published Video in 15 Minutes: A Step-by-Step Workflow
What if you could create videos as fast as you record them? Turn any screen recording into a polished, publish-ready video in under 15 minutes, without heavy editing.
From Screen Recording to User Guides in 15 Minutes: A Step-by-Step Workflow
The fastest way to create documentation isn’t writing. Discover a faster, AI-powered workflow to create SOPs, manuals, and training docs in minutes.
How Video Makes Internal Training Stick
From onboarding to upskilling, L&D needs training that scales without dilution. Video delivers consistency, clarity, and reuse across the employee lifecycle.
How to Move Deals Forward with Sales Enablement Videos
Buying is asynchronous. Selling should be too. Video can power modern sales enablement from first touch to close. It’s just about the right video, at the right moment, closing the gap to yes.
How Customer Education Teams Can Build Always-On Learning with Video
Customer education doesn’t stop at onboarding. It works best when learning is visual, replayable, and easy to dip into.
Why Product Marketers Tell Better Stories with Video
Product stories don’t win on words alone. Video is how product marketers make value obvious.
Meet the CMOs Turning Video Into a Company-Wide Habit
Forget big budgets and bottlenecks. These CMOs are building the systems that don’t just create videos; they create video cultures.
Top AI Marketing Tools for Teams That Care About ROI
More AI doesn’t mean more results. Discover how smart marketers build lean stacks that actually perform.
Universal Visual Communication Is a Lie (And It’s Costing You)
Think your videos work everywhere? Here's why "universal" visual design fails and what to do instead.
Think Churn Is a Product Flaw? Think Again.
Churn doesn’t start with a bad feature, it’s the outcome of disconnected teams. Fix it by aligning your teams around long-term value.
Before You Add AI to Your Stack… Read This
Most teams think AI readiness means buying the right tool, but it’s really about building the right foundation. Here's how to get truly AI-ready.
Top AI Video Generators for Every Kind of Video
From walkthroughs to avatar-led training, explore the best AI video generators by use case. And choose the right one for your team.
Round-up of Product Video Examples We Loved
A curated collection of product demo videos we keep coming back to and what we love about each of them.
How To Whip Up How-To Videos In Record Time
Learn about the anatomy of a great how-to video and why they’re essential for modern brands.
How Sales Enablement Helps You Sell What You Just Shipped
Sales teams can’t sell what they don’t understand. Learn how enablement can turn new feature launches into revenue through storytelling, alignment, and assets reps actually use.
Do You Know Why You're Using AI for Learning & Development? 5 Questions to Ask Yourself.
Before jumping on the AI hype train, L&D teams need to ask the right questions to align tech with real learning outcomes. Learn how to evaluate your AI needs and map them to your workflows.
5 Types of Videos to Create for Partner Education
Not all SaaS partners are the same, and neither is the training they need. Dive into what different partners need to learn and how to deliver it through effective video content.
Rolling Out New Software in Your Tech Stack? Win Adoption with Video.
Change is hard. Learn how to use Kotter’s change model—and add videos to the mix—to roll out new tools that stick.
How to create sales training videos reps actually watch and remember
Build a lean, scalable training video system for your sales team using a 4×4 framework that grows with them.
Lessons from Our Labs: 7 AI Moves for Customer Education Teams
The gap between what's possible with AI and what most teams are implementing is enormous. Here are 7 AI moves that CEd teams can put to work today and level-up.
How to Create SOP Templates to Tame Workplace Chaos
Discover how to create effective SOP templates quickly with practical tips and examples to streamline your workflows.
Everything You Need to Know About Using AI Avatars in Videos
Learn when and how to effectively use AI avatars in B2B videos - and when real humans work better.
10 Stand-Out Video Formats to Try Right Away
B2B SaaS is quickly moving towards a "video-first" strategy. Get inspired by these creative video formats!