Brainstorm x Clueso
We're partnering with BrainStorm to bring professional video creation to more customer education teams.
3
min read
Jun 17, 2026
Today we're announcing our partnership with BrainStorm, the behavior-change platform that turns software access into measurable adoption.
Through this partnership, BrainStorm will bring Clueso's video creation capabilities to their customers. CE teams in BrainStorm's world will now have access to what we have built: the fastest way to create product demo videos, product walkthroughs, tutorials, explainer videos, and training videos from rough screen recordings, slide decks, PDFs, or a simple text prompt – in minutes, without the production time or cost that made professional video impractical at scale.
The format was never the problem
Customer education teams have known this for years. Short, specific, visual content gets watched. It drives behavior change in a way that long-form courses and text-heavy guides rarely do.
The problem has never been the format. The problem has been what it takes to produce it.
Professional video used to mean days of work: recording sessions, voiceover rounds, editing timelines, and a production process that could never keep pace with a product roadmap that never slowed down. Most CE teams made do with what they could ship, not what they knew would work.
Clueso changes that math. What used to take days now takes minutes. CE and L&D teams use Clueso to cut production time by up to 80% and costs by up to 90%. The result is a content library that finally keeps pace with the product without adding headcount.
What we're bringing to BrainStorm customers
BrainStorm's customers are CE leaders at software companies and SaaS vendors. These are exactly the teams that have the most to gain from being able to produce great video quickly.
Through this partnership, BrainStorm will bring Clueso to their customers as the video creation layer for their CE programs. Teams that already know how to deliver content well through BrainStorm's ADOPT™ framework will now be able to produce that content faster and at a higher quality than before.
Great video creation. Best-in-class delivery. That is what this partnership puts within reach of more CE teams.
What this means in practice
BrainStorm customers who bring Clueso into their stack can now ship video content at the pace their product moves. New feature on Tuesday, training video ready by Wednesday. Updates take minutes, not days.
Videos in 60+ languages without separate localization projects or extra timelines. Just content that reaches every market.
Production costs down by up to 90%. Professional output without the overhead that made video impractical at scale before.
And no more choosing between speed and quality. Fast no longer means rough.
Why BrainStorm
We partnered with BrainStorm because they understand something fundamental: access isn’t adoption. Work only changes when people change what they do every day — in real workflows, in the moments where decisions actually happen.
Unlike content libraries, LMS platforms, DAP tools or one-time training providers, BrainStorm orchestrates sustained behavior change through multi-channel reinforcement, user personalization and measurable adoption analytics. They focus on what happens after the content is delivered—whether anything actually changes.
Great video content deserves a great delivery system. That is what BrainStorm brings.
"CE teams have always known video works. The problem was never the format, it was the production time and cost. Clueso brings that down by 80 to 90%, and pairing that with BrainStorm's delivery means teams can finally build a content motion that actually keeps up with their product."
— Neel Balar, Co-founder, Clueso“This partnership is about closing the gap between what CE teams know works and what they’ve actually been able to deliver. Clueso makes professional video as fast to produce as any other content format, without compromising on quality. BrainStorm delivers it to customers in context and makes sure it drives measurable adoption through behavior change.”
— Todd Kirk, VP - Software Engagement Advisory, BrainStorm, Inc.
Co-founder & CBO
Neel is the co-founder at Clueso and handles all things GTM, from marketing to sales to customer success. A Y Combinator W23 alum and IIT Madras graduate, Neel embraced entrepreneurship as an early-career choice. Drawing on his experience building Clueso, he shares advice on building products people want and nurturing strong customer relationships.
