Magic Hour (also called Golden Hour) refers to the short period after sunrise or before sunset when natural light is warm, soft, and diffused. The low angle of the sun produces flattering tones and long, cinematic shadows.
Golden hour light minimizes harsh shadows and gives skin tones a warm glow. It’s prized by filmmakers and photographers for natural beauty and minimal need for artificial lighting. Skin tones glow, colors pop, and scenes gain instant cinematic appeal.
Plan outdoor shoots during golden hour for natural beauty and soft highlights. Timing varies based on season and location, so check sunlight trackers when scheduling shoots.
Plan ahead – Scout locations and be ready to shoot quickly, as golden hour lasts only 20–40 minutes.
Use the warmth – Capture skin tones and landscapes bathed in flattering golden hues.
Control exposure – Balance bright skies and darker foregrounds with reflectors, fill lights, or ND filters.