Chapter 03
Product Documentation & Collateral
4-3 weeks before launch
This is where you translate strategy into assets that your team can actually use. The goal is to create clear, comprehensive collaterals that enables every team to do their job.
Deliverables
3.1 Feature Documentation
What you're creating: Detailed documentation of what you're launching and how it works.
How to execute
Create feature overview documents
For each major feature/capability:
Write use case guides
Create 3-5 scenario-based guides:
Develop technical documentation
Work with Product/Engineering to create:
3.2 Launch Deck Creation
What you're creating: A comprehensive presentation that tells your launch story.
How to execute
Build internal launch deck
Slide structure (15-20 slides):
Create external launch deck
Slide structure (10-12 slides):
Develop sales presentation
Slide structure (8-10 slides):
Pair the sales deck with:
3.3 Sales One-Pager
What you're creating: A single-page reference sales reps can pull up mid-call or send to prospects.
How to execute
Include:
How to train sales reps to use this is covered in Chapter 4.
3.4 Customer-Facing FAQs
What you're creating: Answers to questions customers will ask before, during, and after launch.
How to execute
Gather questions from all sources
Categorize questions
Organize into:
Write clear, concise answers
Format:
Create internal FAQ with objection handling
Include:
3.5 Customer Onboarding Guide & Adoption Checklist
What you're creating: A step-by-step plan CS hands to new customers, plus a checklist to track activation.
How to execute
Build the onboarding guide
A 4-week plan customers can follow themselves:
Build the feature adoption checklist
Milestone-based, used by both customer and CS to track progress:
Use Clueso to create short walkthrough videos for each onboarding step — customers complete onboarding faster when they can watch instead of read.
Checklist
3.6 Product Demo Videos
What you're creating: The video assets that bring your product to life across launch channels — from website hero sections to sales calls to social posts.
How to execute
The 3 videos to produce before launch:
Write the 90-second overview script
Structure:
Write feature deep-dive scripts
For each major feature (3-5 min):
Write the launch announcement script
For launch day video:
Record and produce the videos
Keep it simple: a clean screen recording, a clear voiceover, and tight editing will outperform an over-produced video every time.
Use Clueso to record once and automatically generate polished voiceovers, captions, zoom-ins, and supporting help articles, cutting production time from days to minutes.
3.7 Product Screenshots & UI Assets
What you're creating: High-quality visual assets for your documentation, help articles, and launch collateral.
How to execute
Set up clean demo environment
Remove any sensitive or dummy data
Capture key screenshots
For each feature, capture:
Create annotated versions
For help docs and training:
