Chapter 12

Distribution

Get content to users in the right place, right time, and right format.

Instead of asking:

"Where should we host this content?"

The better question is:

"How will users actually experience it?"

Some users prefer structured, self-paced learning journeys. Others need real-time interaction and immediate answers. This is where different distribution formats come into play, each designed to meet users in a specific context and learning moment.

In the following sections, we'll break down two key distribution approaches:

  • Academy programs for structured, ongoing learning
  • Live training for real-time, interactive education

Together, they ensure your content gets used as intended.

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