About the author
Pallavi is a seasoned marketer and content strategist, having previously led content teams at VC-backed B2B SaaS startups, including her own. She now advises B2B product companies on creating stand-out content for greater brand awareness.
Articles by Pallavi Dhody
4 articles
SEO vs UX: Who Wins When Writing How-To Guides?
You can't afford to choose between SEO & user experience for your help content. Here's how you can strike a deliberate balance between both.
The Product Demo Video Playbook: 5 Demo Archetypes From One Master Demo
One demo. Five outcomes. Endless GTM mileage. Learn how to turn a single product demo video into an engine for activation, adoption, and growth.
Canva's Cancel Subscription is a Masterclass in Retention
Retention for SaaS companies isn't just about preventing cancellations - it's about building relationships. Learn more about how Canva puts that into action.
What Product Marketing Teams Can Learn from Surreal’s Outdoor Campaigns
This cereal brand's disruptive billboards are making heads turn. Here's Surreal's cheat code for the most universal product marketing challenges.