Watermark
What it is
A watermark is a semi-transparent logo, text, or graphic placed over video to mark ownership or prevent unauthorized use.
Why it's important
Watermarks protect intellectual property, reinforce branding, and discourage piracy; especially in shared, embedded, or user-generated video environments. They’re common in stock footage, promotional content, and corporate media.
When/how to use
Add watermarks subtly to corners of videos during export or platform upload. Avoid placing over key visuals. Use automation for batch watermarking across assets.
Best Practices
- Keep it subtle – Position discreetly so it protects content without distracting viewers.
- Ensure legibility – Use high contrast for visible watermarks so branding is clear.
- Apply securely – For sensitive work, use invisible digital watermarks that deter piracy.
| 📖 Read more: How to Make Tasteful Screen-Capture Videos