A watermark is a semi-transparent logo, text, or graphic placed over video to mark ownership or prevent unauthorized use.
Watermarks protect intellectual property, reinforce branding, and discourage piracy; especially in shared, embedded, or user-generated video environments. They’re common in stock footage, promotional content, and corporate media.
Add watermarks subtly to corners of videos during export or platform upload. Avoid placing over key visuals. Use automation for batch watermarking across assets.
Keep it subtle – Position discreetly so it protects content without distracting viewers.
Ensure legibility – Use high contrast for visible watermarks so branding is clear.
Apply securely – For sensitive work, use invisible digital watermarks that deter piracy.