Vertical video (aspect ratio 9:16) is content designed for upright mobile viewing. It’s the native format for platforms like TikTok, Instagram Stories, YouTube Shorts, and Reels.
With most video consumption happening on smartphones, vertical format maximizes screen space and engagement. Ignoring vertical means missing out on mobile-native audiences.
Shoot vertical natively or reframe horizontal footage during editing. Keep text and key visuals centered, and ensure safe margins for platform-specific overlays and buttons.
Frame for mobile – Keep key action and text centered so nothing is cut off on smaller screens.
Use platform-native design – Add captions, graphics, or CTAs optimized for vertical feeds.
Hook fast – Grab attention within the first 2–3 seconds to avoid swipe-away drop-offs.