User-generated content (UGC) refers to any content, videos, reviews, clips, memes, created by users or fans rather than the brand or publisher. It’s often repurposed or featured by companies in campaigns.
UGC builds trust, authenticity, and community. Audiences relate more to peers than polished ads, making UGC a low-cost, high-impact strategy for increasing reach and engagement.
Encourage UGC through hashtags, challenges, or product feedback. Always request permission before republishing and credit the creator appropriately.
Encourage authenticity – UGC works best when it feels real and relatable, not overly polished.
Give clear guidelines – Provide prompts, hashtags, or themes to align UGC with brand goals.
Seek permissions – Secure rights before repurposing UGC in campaigns or paid ads.