Titling refers to any on-screen text used to convey names, headings, section breaks, or narrative cues. It includes opening titles, segment labels, and graphic-text overlays. It’s the broad category covering text-based visual design in a production.
Titles set identity, provide clarity, and enhance storytelling. They can establish tone right from the first frame, reinforce branding, and make content more professional.
Use titling to introduce videos, label sections, or support storytelling. Style matters—align it with your visual identity, use legible fonts, and stay within safe margins (title safe area). Most NLEs have built-in titling tools.
Design for clarity – Use legible fonts and sufficient contrast with the background.
Stay stylistically consistent – Align typography and colors with branding and project tone.
Animate subtly – Apply motion or transitions that enhance, not distract from, the content.