“Supers” (short for superimposed text) are bits of information placed over the video frame, like names, social handles, or short callouts. They can highlight stats, names, locations, or emphasize key points. They appear briefly and don’t disrupt the main visual flow.
Supers add context and clarity without pausing the video. They’re commonly used in news, interviews, promos, and social videos to convey information quickly and cleanly.
Use supers to ID speakers, flash quotes, highlight product names, or drive CTAs. Keep them short, stylistically consistent, and timed with what’s happening on-screen. Use motion graphics for extra polish.
Design for clarity – Use high-contrast colors and legible fonts.
Place strategically – Keep supers within safe zones to avoid cutoff on different displays.
Time carefully – Show supers long enough to be read but not long enough to distract.