A sizzle reel or teaser is a short, high-impact compilation of video clips used to promote an idea, product, event, or project. It typically combines fast cuts, graphics, music, and impactful moments.
These reels create excitement and communicate value quickly. They condense the best material into a hype-driven format that leaves viewers wanting more. They are great for pitches, launches, and social content. They’re often used in marketing, media, and entertainment.
Use sizzle reels to hype upcoming content, events, or features. Keep them short, punchy, and visually varied. Music choice and pacing are key to delivering energy.
Keep it short – Aim for 30–90 seconds of impactful content.
Lead with strong visuals – Open with attention-grabbing moments to hook viewers immediately.
Sync with music – Cut to a driving soundtrack for rhythm and emotional impact.