Motion graphics are animated graphic design elements, like text, shapes, icons, and logos, used to visually enhance video content. Unlike character animation, they focus on stylized movement of non-figurative elements. They can be as simple as animated titles or as complex as full infographic explainers.
They help explain concepts, clarify information, reinforce branding, emphasize key points, and make videos more dynamic and engaging. Motion graphics are widely used in intros, explainers, social media videos, and lower thirds.
Use motion graphics to support narration, visualize data, or add emphasis without distracting from core content. Keep animations purposeful, on-brand, and screen-size aware.
Prioritize clarity – Keep typography legible and animations purposeful.
Maintain brand style – Use consistent colors, fonts, and visual identity.
Animate with intent – Apply motion for emphasis, not distraction—less is often more.
💡 Did you know?
With Clueso’s Highlight with Shapes, you can add arrows, rectangles, and more to point things out and keep your audience focused where it matters most.