Lower Third

A lower third is an on-screen graphic (usually text + design) that appears in the lower third of the video frame. It’s commonly used to identify speakers, locations, or provide extra information.

Lower thirds add professionalism and context. They make videos more accessible by clearly presenting names, titles, and info without interrupting the flow of the visuals. They are commonly used in interviews, news, webinars, and documentaries.

Use lower thirds to introduce people or segments. Keep text brief, legible, and styled to match your brand or tone. Avoid placing too low, stay within the title safe zone.

1. Keep it readable – Use high-contrast fonts and avoid cluttered designs.
2. Stay in safe zones – Position text within broadcast title-safe margins so nothing gets cut off.
3. Time it right – Display long enough to be read comfortably, but not so long it overstays relevance.

| 📖 Read more: How to Make Tasteful Screen-Capture Videos