The intro is the opening segment of a video, often branded with logos, taglines, jingles, or motion graphics. It sets tone, context, and establishes identity. On platforms like YouTube, intros may be as short as 3–5 seconds.
A well-designed intro builds brand recognition and consistency across videos. It can also act as a signature style cue or engagement anchor. But overly long intros risk losing attention in fast-paced digital spaces.
Keep intros short, ideally under 5 seconds. Tailor design to the platform: more elaborate for YouTube, more minimal for Reels or TikToks. Make sure it doesn’t disrupt the hook.
Keep it short – Aim for 3–7 seconds to avoid viewer drop-off, especially on digital platforms.
Brand consistently – Use logos, colors, and music that reinforce brand identity.
Set tone fast – Ensure the intro reflects the style, energy, and subject matter of the video.