On-screen graphics are visual elements, like text, shapes, animations, or icons, overlaid on video to convey additional information or enhance visual storytelling. They range from lower-thirds and subtitles to motion-tracked callouts and animated infographics.
Graphics can clarify complex information, reinforce branding, or boost engagement. They can deliver information quickly (names, stats, instructions) or elevate style. They’re essential in explainers, tutorials, product videos, and broadcast content.
Use graphics to introduce speakers, label sections, display stats, or guide the viewer through steps. Design should be clear, consistent with branding, and readable on all screen sizes.
Design for readability – Use high contrast, legible fonts, and safe-zone placement.
Keep branding consistent – Align colors, fonts, and styles with overall brand identity.
Avoid clutter – Place graphics strategically so they enhance rather than distract from core visuals.
💡 Did you know?
With Text Animation in Clueso, you can give your words motion and energy that instantly grabs attention and makes your message pop.