A fade in is a transition effect where the screen gradually increases in visibility (or volume, in audio) where an image, scene, or sound emerges from blackness or silence into full presence. It eases the viewer into the content.
Fade in gives the audience a gentle start, signaling the beginning of a scene, video, or sound cue. It sets a deliberate tone, especially for emotionally charged or cinematic openings.
Use fade-ins at the start of a film, scene, or audio clip to introduce content gradually. It’s especially effective in narrative or atmospheric edits, or when pacing needs to feel smooth and intentional.
Set mood gently – Use fade-ins to ease audiences into a scene or soundtrack smoothly.
Match pacing – Adjust fade duration to suit the tone (quick for energetic, slow for dramatic).
Avoid overuse – Reserve fade-ins for beginnings or special moments to retain impact.