Chapters are labeled sections within a video that divide it into logical parts. On platforms like YouTube, they appear as clickable markers in the progress bar. Viewers can click to jump directly to specific segments, improving navigation and engagement.
Chapters improve user experience, making long videos easier to navigate. They increase watch time, and help audiences find what they’re looking for faster. They can also boost retention by letting viewers jump to relevant segments instead of dropping off.
Use chapters in tutorials, interviews, or explainer content to segment your narrative. Most platforms support automatic chaptering if you add timestamps + labels in your video description.
Label intuitively – Use short, descriptive titles that clearly explain what each section covers.
Space logically – Divide chapters evenly or around major topic/scene changes to avoid clutter.
Support discoverability – Use keywords in chapter titles to improve search relevance and audience retention.