A Call to Action (CTA) is a prompt that encourages viewers to take a specific action - such as subscribing, clicking a link, signing up, or purchasing a product.
CTAs drive engagement and conversion. They help guide the viewer toward the next step in the funnel. Without CTAs, even great content may not lead to meaningful outcomes.
CTAs work best when they are clear, actionable, and tied naturally to the video’s purpose. Include CTAs at strategic points in your video, intro, midpoint, or end, based on your goal. They can be visual (buttons, text), spoken (voiceover), or interactive (end screens, overlays).
Be clear and direct – Use strong, actionable language (“Subscribe now,” “Learn more”) without overcomplicating.
Place strategically – Insert CTAs where engagement is highest (end screens, mid-roll cues, overlays).
Limit to one action – Avoid overwhelming viewers; focus each CTA on a single, specific next step.