Chapter 07
Distribution
Making your education actually work
By this point, you've created videos, courses, and certifications. But here's the catch—content alone doesn't drive adoption. Distribution does.
Without the right delivery mechanisms, even the best content stays underutilized. Users won't go digging through resources unless they're highly motivated. Most of the time, they either miss it—or drop off before finding what they need.
That's why distribution is a critical layer in your customer education strategy. It ensures your content shows up in the right place, at the right time, in the right format.
Instead of asking:
- "Where should we host this content?"
The better question is:
- "How will users actually experience it?"
Some users prefer structured, self-paced learning journeys. Others need real-time interaction and immediate answers. This is where different distribution formats come into play, each designed to meet users in a specific context and learning moment.
In the following sections, we'll break down two key distribution approaches:
- Academy programs for structured, ongoing learning
- Live training for real-time, interactive education
Together, they ensure your content gets used as intended.
