Chapters

01Introduction
02Clarifying Your "Why"
03Setting Goals
04Focused Strategy
05Building Your Customer Education Team
06Content Creation
6AVideos
6BHelp Articles & Guides
6CIn-app Guidance
6DCourses
6ECertification
07Distribution
7AKnowledge Base & Help Centres
7BAcademy Programs
7CLive Training
08Metrics to Track
09FAQs
10Editable Business Case Template
Introduction

Chapter 6D

Courses

Driving skill development with comprehensive, modular content

While videos and guides helps users understand specific features and workflows, structured courses are essential for developing true product mastery. Course development transforms individual learning content into cohesive learning paths that guide users from basics to advanced usage.

Think of videos as quick-reference guides, while courses are the comprehensive playbook. They work together: videos show the "how," while courses build the complete "why" and "what else" that users need for long-term success.

1.1 Why Courses Matter

What you're building: Structured learning paths that guide users from basics to advanced usage.

Structured courses serve several critical functions in customer education:

Complete Knowledge Transfer

·Ensures no critical concepts are missed
·Builds knowledge systematically
·Creates consistent learning experiences
·Enables proper skill assessment

User Empowerment

·Helps users understand the full product potential
·Builds confidence through structured progression
·Enables self-paced mastery
·Provides clear learning milestones

Business Impact

·Segue into certification programs
·Supports customer onboarding
·Enables scalable training
·Reduces support burden

2.1 Best Authoring Tools for Course Development

What you're choosing: The right tool for building structured, interactive courses.

Adobe Captivate

Quick overview: Advanced e-learning development platform with responsive design and sophisticated interactivity

Best for: Enterprise teams creating complex, SCORM-compliant courses with software simulations

Key Features:

  • Advanced interactive simulations
  • Responsive design across devices
  • Virtual Reality support
  • Complex branching scenarios
  • Built-in asset library

Limitations:

  • Steep learning curve
  • Requires technical expertise
  • Complex updating process
  • Higher price point

Articulate 360

Quick overview: Comprehensive e-learning suite with both web-based and desktop authoring

Best for: Teams needing flexible course creation options with modern design capabilities

Key Features:

  • Rise (web-based) and Storyline (desktop)
  • Modern, responsive design
  • Rich template library
  • Collaboration features
  • Screen recording capabilities

Limitations:

  • Subscription-based pricing
  • Limited animation capabilities
  • Some features require desktop app

iSpring

Quick overview: PowerPoint-based course authoring tool for quick course creation

Best for: Teams familiar with PowerPoint wanting to create professional courses quickly

Key Features:

  • PowerPoint-native workflow
  • Quick learning curve
  • Built-in quiz maker
  • Dialog simulations
  • Video recording studio

Limitations:

  • PowerPoint dependency
  • Limited advanced interactions
  • Basic customization options
FeatureAdobe CaptivateArticulate 360iSpring
SCORM/xAPI Support
Responsive DesignAdvancedAdvancedBasic
Software SimulationsAdvancedBasicBasic
Learning CurveSteepModerateEasy [for PPT users]
Mobile Learning
CollaborationLimitedLimited
Updating EaseComplexModerateEasy

Choose Adobe Captivate when:

·You need advanced software simulations
·Complex interactivity is required
·You have dedicated course developers
·VR/AR capabilities are needed

Choose Articulate 360 when:

·You need both web and desktop authoring
·Modern, responsive design is priority
·Team collaboration is important
·Multiple authoring tools are needed

Choose iSpring when:

·Quick course creation is priority
·Team is familiar with PowerPoint
·Basic interactivity is sufficient
·Budget is limited
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