Marketing Lead
Bengaluru (On-site)
Full Time
Posted on
Clueso is looking for a Marketing Lead to drive our marketing strategy and execution across channels. In this role, you will own end-to-end marketing initiatives from building top-of-funnel awareness to driving pipeline growth. You will work closely with the founders to come up with multiple initiatives and lead impactful product launches.
What You’ll Own
Product marketing: develop messaging, positioning, and go-to-market strategy for new features and product launches.
Website copy and pages: own the copy and messaging across the entire website, including the homepage, feature pages, use case pages, and landing pages. Write new pages for launches and hand off to design and dev for execution.
SEO and content strategy: own the content strategy and calendar across all channels that drive organic growth and discoverability – website and blog, YouTube, and other relevant platforms. Define topics, formats, and cadence for each channel, and manage content marketers and video producers for execution.
Performance marketing: plan and manage paid campaigns across relevant channels. Continuously test and optimize to improve CAC and identify new acquisition opportunities.
Product launches: plan and manage launches on Product Hunt, LinkedIn, X/Twitter, and other relevant communities. Define the narrative, brief the team on assets needed, and coordinate execution.
Analytics and reporting: define KPIs, build dashboards, and report on campaign performance, conversion metrics, and marketing impact on pipeline.
What We’re Looking For
4+ years of experience in B2B SaaS marketing, ideally at a growth-stage startup.
Someone looking to do the best work of their life. It's going to be intense but very rewarding.
Proven track record of owning product launches end-to-end, from strategy and coordination to measurable outcomes.
Strong web copywriting skills. You write clear, compelling website pages copy that converts.
Good understanding of SEO/AEO and content marketing, with experience managing content marketers or external agencies to deliver results.
Strong analytical mindset with the ability to measure and optimise marketing performance.
Why Join Clueso
Proven traction: Have hundreds of paying customers and growing very fast.
Loved product: #1 Product of the Month on Product Hunt, 4.9 rating on G2, and fast-growing adoption among top-tier customers. Our customers really really love Clueso.
Future of video creation: AI is fundamentally changing how software teams create and communicate. Clueso is at the center of that shift – we have a real chance to define the future of video creation, and you'll be part of building that from the ground up.
Competitive pay and ownership: Strong base pay, plus equity that gives you a real stake in Clueso's growth.
Tight-knit, top-tier team: Founded by IIT Madras alumni, you’ll work with a team of highly driven individuals, each with a track record of excellence. Backed by YC.
Catered meals: Lunch, snacks, and dinner provided on all working days.
Epic offsites: Our last offsite was in Vietnam, and most of us ranked it the best trip of our lives .
If you're excited to own and scale marketing that drives real demand, we'd love to hear from you.
