How Teamworks Scales Customer Education Across 20+ Products

Zach Romash built the first Teamworks customer education academy in 2021. It held up for about a week.

I remember when I first launched it — a week later, they told me the whole course had to be redone.

Zach Romash

Nothing had gone wrong. The product had changed, which is what products do.

What is Teamworks?

Teamworks is the leading operating system for elite sports, trusted by more than 7,000 teams worldwide. The platform delivers intelligent products that power player evaluation, game strategy, performance development, and daily operations. By unifying workflows, video, and data into a single AI-driven platform, Teamworks serves as the technology backbone for professional, collegiate, and Olympic organizations globally.

When Zach arrived there were two products, no real education function, and a help center that interns had been keeping alive. He was a team of one. By the middle of 2026 there were more than 20 products. His team had grown to three. The gap between those two numbers is the problem he had to solve.

What brought Teamworks to Clueso?

Before Clueso, here's what Teamworks was dealing with:

• One video moved through four tools and took four to five hours to make.

• A rebrand meant fixing every existing video four times, in four places.

• Their audience were 18 to 23 year old athletes who didn't have time to read help center articles.

The team would capture their screen in QuickTime or Loom. Somebody then sat in front of a microphone and narrated it, and Zach cut the recording apart wherever they stumbled.

Eventually they bought a standalone AI voice tool, which solved the microphone problem and created a new one, because every script now had to be written out longhand before it could be fed in. Title cards were built in Google Slides. All of it landed in Adobe Premiere at the end, where the animations lived. Four to five hours went into a single short video.

Then the company rebranded. Colors changed. So did product names, across a suite that kept growing through acquisition. And because every video had been assembled out of four separate tools, every one of those changes had to be made four times, in four places, for every video that already existed.

We went through a brand change where we changed colors, we changed product names, and to be honest with you, it was virtually impossible to keep up. Content management was an incredible headache.

Zach Romash

The reworks were time-consuming enough that the team had to be selective about which requests to take on. Customer Success would ask for videos aimed at a specific use case, and while those were reasonable asks, five hours of editing was hard to justify for content the next release might invalidate. So one-off videos often weren't the best use of the team's time.

Teamworks' end users are athletes, most of them on a phone, and the coaches and operations staff around them are rarely sitting at a desk. Reading material was never going to cut it. As Zach puts it, "athletes respond better to video" — with an 18-to-23-year-old audience, help center articles don't get the same engagement.

What changed for Teamworks after adopting Clueso?

• Product experts record raw walkthroughs; the education team turns them into finished videos.

• One Clueprint per product fixes brand and format once, not once per video.

• Most videos now start in Claude through the Clueso MCP.

Getting production off one person’s desk

Zach stopped being the voice of every product.

The constraint for Teamworks wasn't editing talent. Zach was the default voice on every video for every product, and there was no version of that arrangement which could survive a 20-product suite.

When I previously had to make a video, I would be the one screen recording, the one narrating and trying to talk it through. That became a real pain point, because as our product expands, I just can’t be an expert in all of our products anymore.

Zach Romash

Clueso enabled the Product Success team to take over recording. They have their own accounts now, and they record a raw walkthrough narrated the way they'd talk a customer through it on a call.

This process doesn't require any pre-written scripts, staging, or editing. The recording goes to the education team, and Clueso produces the script, the voiceover, the slides, and the video.

Product marketing took a slice of it as well. They don't build full product walkthroughs, but they produce their own GIFs and short clips for product newsletters and customer communications now, work that used to come back to Zach's team.

Keeping content true after it ships

One change in Clueso, regenerated everywhere.

Under the old pipeline, one renamed product or one changed screen meant going back into Google Slides, back into the voice tool, and back into Premiere to reassemble the video around the correction. The change happens once now.

Now when I need to make an update, I just go to Clueso, make the change, and regenerate. It’s given me the ability to pivot and adjust content, and have all those changes synced, from one place.

Zach Romash

Clueprints for one brand across 20+ products

Brand decisions made once per product, not once per video.

Every Teamworks product carries a slightly different look, and three people produce video across all of them. Drift was inevitable, and Zach spotted it as a management problem before he treated it as a tooling one.

The answer arrived in two layers. His team built a Clueprint for each product first, so brand and format are decided once per product instead of once per video.

The second layer was the Clueso MCP. Teamworks is one of its heaviest users, and most videos now begin in Claude: name the Clueprint, hand it the title and the text that should appear at specific moments, upload the raw recording, and specify the edits, callouts, and format. The team only opens Clueso at the end, for final touches.

The MCP also took over the fiddly work that used to need a human eye. Early on, zooms landed wherever the clicks happened to fall and didn't reliably match the narration, so someone went in afterwards and repaired them.

The Claude skill Zach built now carries those rules, and it compounds — it gets better every time the team adds to it. He calls it "tremendous for standardizing our video and making sure everything is on brand and using the right terms."

From Claude we can upload that raw video straight to Clueso. We don’t have to go into the Clueso platform — we tell it what edits we want, what format, what callouts, and then we get into Clueso, maybe make some final touches, and we’re in good shape.

Zach Romash

The results: What’s changed for Teamworks

Product adoption runs about 3× higher

Teamworks’ academy runs at 90% video content and 70% to 80% of products now have an onboarding course behind them, and Zach’s team tracks completion against what people actually do in the product afterwards.

We look at key features, because we’re really looking at what makes the product sticky. They adopt the features around three times higher than the users that don’t go through the academy.

Zach Romash

100% accurate translations for a global product

Teamworks sold only in the United States when Zach joined. It now operates across South America, Europe, India, Australia, and Japan, much of that in front of athletes who don't speak English. When the new unified mobile app rolled out, Zach's team shipped Dutch and Spanish versions of the onboarding tutorials quickly enough to give teams what they needed to teach their players the app.

Education now lives inside the product

The rollout of Teamworks’ unified mobile app leaned on video delivered in the platform itself rather than in a help center somebody has to go find.

Consolidating to one platform has completely changed how we work and allowed us to work faster and better. The videos that we make now are more polished, they’re easier to do, they’re quicker. We ship quicker. Education is no longer a laggard, and I attribute that a lot to Clueso.

Zach Romash

ABOUT CLUESO

Clueso is the AI video and documentation platform for teams that explain how a product, system, or process works. From one screen recording — or a doc, deck, or prompt — Clueso creates a polished, on-brand video and a step-by-step guide, so anyone can ship training, launch, and demo content without a production team.