Say Hello to Clueso's New Logo

Today, we’re excited to unveil our new logo and brand identity, giving us a bold new look for the next phase of our journey.

We designed the original Clueso logo in just a few hours in our San Francisco apartment during YC. At the time, we had no product, no customers, and barely even an idea. A perfect logo wasn’t the priority then — speed was.

Back then, Clueso was a simple tool to help users navigate digital products. The first videos made on Clueso were all how-to tutorials. So, the theme that resonated with us was a detective uncovering clues to help end users find their way. Thus, the name Clueso – inspired by our favorite detective, Jacques Clouseau – and the detective-style logo. 

But as we grew, it became clear that the old logo no longer reflected who we were becoming.

Over the past year, Clueso has scaled far beyond its original purpose. Today, hundreds of companies — from startups to enterprises — use Clueso in all kinds of ways.

What started with customer education teams now includes HR, L&D, sales enablement, product, engineering teams, and many more. They use Clueso to make everything from employee onboarding videos to internal walkthroughs, training content, product marketing videos, and beyond.

As our product and customer base evolved, our brand needed to evolve too.

While designing our new logo, we wanted to come up with something everlasting. So, rather than focusing on what’s changed, we reflected on what hasn’t. 

While many things have evolved at Clueso, one thing has remained constant: 

Clueso takes a rough user input, and transforms it into something polished and beautiful. From a clue, it creates a solution. Clueso. 

Our new logo reflects this core idea.

It’s shaped like a puzzle piece — the universal symbol for a clue — and also forms an arrow pointing upward and to the right, symbolizing forward movement towards a solution. The cut-out lines represent transformation: from something rough to something refined. And if you look closely, you’ll see a subtle nod to a play button — a reminder that at its heart, Clueso is built for video.

We’ve also refreshed our typography and design language to reflect the premium, creative, and inspired experience Clueso now delivers.

This rebrand marks a defining moment for us. More people will come to know Clueso through this identity than ever did through the old one — and we’re just getting started.

To everyone who’s been with us since the Detective Clueso days — thank you.

If we ever meet, tell us you were there from the beginning. That would mean the world to us.