CareStack Scaled Video Production for a Global Audience
CareStack is a leading provider of dental practice management software serving global markets across the US, UK, and Australia.
"With the adoption of Clueso, CareStack teams have produced 500+ videos in just six months, with a significant leap in output. This advancement has strengthened our ability to scale simplified tutorials and respond more effectively to the product needs across global markets like the US, UK, and Australia, ensuring faster, more consistent delivery."
- Sapna Maria Gomez, Manager - Product Content
What is CareStack, and what brought them to Clueso?
CareStack is a leading provider of dental practice management software serving global markets across the US, UK, and Australia.
To onboard and train their growing customer base, the CareStack content team needed to produce video content at scale. Their earlier video creation workflow was time-consuming and unsustainable as the company expanded into new markets. Initially, a small team handled video production, which led to several key challenges:
Dependency on a small team: A small team of account managers and product managers based in the US was recording all the videos. The team had the desired accent, flow, and pace. However, the process was taking valuable time away from their primary responsibilities.
Slower turnaround: Videos took longer to create, hindering the ability to respond quickly to frequent product updates and customers’ needs.
Scalability issues: The existing team couldn't keep up with the growing demands for video content, limiting overall coverage, especially as CareStack expanded beyond the US. With its presence in other geographies, it became a necessity.
Untapped global talent: The company was unable to leverage the skills and expertise of its India-based team due to concerns about accent differences that might not cater to audiences in the US and other geographies.
CareStack needed a scalable and efficient solution to increase video production while reducing reliance on a small team. That’s when they discovered Clueso, an AI-powered video creation platform.
How Clueso helped CareStack create videos at scale
Clueso offered a game-changing solution for CareStack by addressing its core challenges and unlocking new potential:
Breaking accent barriers: Clueso’s AI voiceover, available in various accents, helped CareStack’s India-based team create videos without any concerns about accents. This allowed CareStack to confidently use its global team for video production.
Simplified recording: Clueso made it easy to record and share the workflows within the CareStack software. This was the key to creating helpful training and support materials at scale.
Faster video production: Clueso helped CareStack produce videos much faster, allowing them to meet the growing demands and keep up with frequent product updates.
Better global engagement: By removing accent concerns and making video production easier, Clueso helped CareStack reach a global audience. Videos were now clear and easy to understand for customers in the US, UK, and Australia.
How CareStack Implemented Clueso to Achieve Scalable Video Production
CareStack’s journey of implementing Clueso highlights a strategic effort to address challenges in scaling product education while empowering a growing global team. Initially, 8 team members started using Clueso, but due to its efficiency and impact, this number has now grown to 25+ team members across 5 teams, including content, product, and implementation teams.
Given that CareStack is a very extensive product with a lot of features and ongoing updates, the team needed a solution like Clueso to efficiently create videos for product education and customer support. With Clueso’s AI-powered voiceover and Chrome extension for screen recording, CareStack was able to streamline video creation across multiple teams.
Key outcomes include:
Scaling video-based product education: With Clueso, CareStack produced 500+ videos in the past 6 months, ensuring the timely delivery of videos that address frequent product updates.
Empowering global teams: By removing dependency on a single team, CareStack enabled the India-based team and other global contributors to create high-quality videos efficiently - something that was previously limited due to the accent barrier.
Creation of videos for different geographies: Before Clueso, creating videos for regions like the UK and Australia was challenging due to accent differences. Clueso’s AI voiceover enabled CareStack to provide voiceovers in UK and Australian accents, ensuring clarity and engagement for diverse audiences.
This strategic adoption of Clueso has allowed CareStack to meet growing demands across geographies while maintaining consistency in quality and speed.
How Clueso is helping various teams at CareStack
CareStack implemented Clueso across three key teams:
Content team (4 members): Focuses on producing how-to videos with Clueso, improving self-serve support for customers.
Product team (10 members): Creates quick feature walkthroughs to help users understand and adopt new functionalities faster.
Implementation team (10 members): Develops onboarding and implementation videos to ensure a smooth CareStack setup experience for new customers across the US, UK, and Australia regions.
Results CareStack achieved by using Clueso
The impact of Clueso was immediate and transformative:
Increased video production: The content team’s output has surged, now producing 500+ videos in the past 6 months - a significant increase from previous levels.
Accelerated turnaround time: The process of creating videos is 5 times faster. From recording to exporting a video now takes 1-3 hours, a significant improvement over the previously lengthy process, allowing CareStack to keep pace with product updates and customer needs.
Expanded global engagement: With faster, scalable video production with Clueso, CareStack enhanced customer education and strengthened engagement for users across the US, UK, and Australia.
Effortless video creation across teams: More than 20+ team members across product, implementation, and content teams are now creating high-quality videos without being dependent on video editors with specialized video production skills.
CareStack’s experience shows the impact of AI-powered video creation. By removing accent barriers and simplifying production, CareStack improved its video-making process and customer support. Clueso plays a key role in its content strategy, making video creation more efficient, scalable, and engaging. Clueso helps CareStack overcome challenges, leverage global talent, and succeed in video content creation.
Ready to empower your global teams like CareStack did?
Clueso makes it easy to create, scale, and share impactful videos - without depending on video editors or worrying about accents..
Let’s talk about how you can do what CareStack did (and more).
Schedule a demo or connect with us at hello@clueso.io.
