---
title: "Product launch videos"
url: "https://www.clueso.io/use-cases/product-launch-videos"
updated: "2026-10-01T15:35:28.429Z"
---

# Product launch videos

## A launch video for every release

Any PMM records the feature and Clueso produces an on-brand launch video plus a written guide. No creative queue, and the brand stays intact.

## Ship the video with the release

- **Same-day, not next-sprint** — Record the feature and publish the video on launch day.

- **On brand without a review cycle** — Clueprints enforce format, fonts, and colour on every asset.

- **Your real product, not an avatar** — Auto-zoom and callouts on the actual UI.

- **A written guide follows** — The how-to that comes after the announcement, from the same capture.

- The hero asset.

- The releases that never got one.

- Where the user already is.

- Paid and lifecycle.

- Vertical, from the same source.

- The written follow-through.

Record the feature. Clueso produces the launch asset.

## Frequently asked questions

### Can a product marketer with no video skills make this?

Yes. They record the feature as they would demo it; Clueso writes and cleans the voiceover, edits, and applies the brand.

### How do we keep the brand consistent across a launch?

A Clueprint sets brand and format once, and every asset from the launch inherits it — the hero video, the social trims, and the written guide.

### Can we localize a launch?

Yes. Magic Translate covers voiceover, subtitles, and on-screen text in 150+ languages, with a glossary for product names.