---
title: "Adding Branding (Fonts, colors, logo)"
url: "https://www.clueso.io/cluebooks/making-tasteful-screen-recording-videos--adding-branding-fonts-colors-logo"
updated: "2026-09-11T08:57:53.068Z"
---

# Adding Branding (Fonts, colors, logo)

## 5.1 Fonts

What you're creating: A legible, on-brand typographic system — one display face for headings, one clean sans-serif for labels — applied consistently across your video.

**Font pairing: one display face for titles and headings (can be expressive or geometric) and one clean sans-serif for body text, labels, and callouts — if you already have brand fonts, use them consistently and avoid picking new ones**

Sizes at 1080p: titles 80–120 px, chapter markers 60–80 px, on-screen labels 36–48 px

Font weight

> **Note:** Use semi-bold or bold for titles and calls to action

> **Note:** Use regular or medium for body labels and annotations

> **Note:** Avoid condensed fonts unless space is extremely limited. They hurt legibility, especially on mobile

![](https://d37f9k611f70xr.cloudfront.net/framer-1784765003145-1m1m3a1l627-Au0RZExNfYLtLg09h1gGKCPWO0.png)

---

## 5.2 Colors

What you're creating: A minimal token set of brand colors — primary, accent, and neutrals — applied consistently with accessibility contrast in mind.

**Build a minimal token set: Brand/Primary for main CTAs, highlight text, and key visuals; Brand/Accent for hover states, links, and secondary emphasis; Neutral/90 for primary text color; Neutral/10 for backgrounds or muted UI frames**

Accessibility: maintain a minimum contrast ratio of 4.5:1 for text over color blocks — use light backgrounds with dark text (or vice versa), especially for smaller labels

Usage tips

> **Note:** Primary: Use for buttons, callouts, on-screen actions

> **Note:** Accent: Use sparingly to highlight key terms or areas

> **Note:** Neutrals: Keep backgrounds clean, UI outlines subtle

![](https://d37f9k611f70xr.cloudfront.net/framer-1784765004302-i6fkegs1qz-42NEPxPDVgX85Jb9lE5sWjVWLaY.png)

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## 5.3 Logo & Watermark

What you're creating: A consistent, non-intrusive logo placement and optional watermark that builds trust without covering content.

**Logo placement**

> **Note:** Maintain a minimum 48 px safe area from all edges

> **Note:** Never cover interface elements or step content

> **Note:** Position it consistently — top-left, bottom-right, or centered on intro/outro slides

![](https://d37f9k611f70xr.cloudfront.net/framer-1784765005504-j5lbzy92lzd-JMMCzN9aaH5ZNnczik1A8x72p5E.png)

Watermarking: use a 20–30% opacity watermark in the bottom-right corner and toggle it off during dense UI shots where overlays would interfere with clicks or instructions

---

## 5.4 Applying Branding Across Videos

What you're creating: A consistent branded presence across every visual touchpoint — slides, labels, backgrounds, callouts, and thumbnails.

**Apply branding consistently across: intro, chapter, and outro slides / on-screen labels and tooltips / backgrounds / callouts (arrows, highlights, buttons) / lower-thirds / PiP frames or webcam borders / thumbnails — consistent fonts, color, and spacing improve recognition**

> **Note:** You can brand your videos effortlessly with Clueso. Drop in your fonts, colors, and logos once and apply them to every video. You can also add custom design elements like branded intros, outros, and backgrounds.

Goal: Build trust and recognition with subtle, consistent branding that supports — but never overwhelms — the content

Logo safe area: 48 px from all edges

Watermark: 20–30% opacity, bottom-right

Contrast: minimum 4.5:1 for text

## Adding Branding (Fonts, colors, logo)

Tasteful screen recording videos reflect your brand's tone and aesthetic. But branding doesn't mean slapping your logo on everything. Instead, think of branding as visual consistency: font choices, color hierarchy, and logo placement that quietly reinforce your identity without pulling focus.\<
\>\*\*Goal:\*\* Build trust and recognition with subtle, consistent branding that supports — but never overwhelms — the content.

Use subtle branding for trust without stealing focus from the content.